About Frankly
We’ve built a platform to support you with expert advice and innovative products to help you make the best decisions.
Our approach
We are driven to ensure all our customers receive good, honest financial advice, providing you with a range of customer-first financial products and services that outstrips anything the marketplace currently offers.
At our core, we believe that everyone should have access to the right advice for both mortgages and insurance. These decisions are among the most significant financial commitments of your life, and we fully understand the gravity of these choices. We always act with integrity and professionalism to ensure you receive the best guidance possible.
Clear and straightforward guidance
Our experts are here to help you navigate your journey to homeownership and secure the right insurance using clear, straightforward language. Even when complex solutions are required, we make every effort to provide simple, easy-to-understand explanations so you can make informed decisions confidently.
- Experienced, fully qualified advisers in both mortgage and insurance sectors.
- Independence from estate agents, lenders, or insurance companies.
- A steadfast commitment to putting your best interests first.
Our proven process
With decades of experience, we’ve refined our process to make applying for a mortgage, and securing insurance, both efficient and stress-free. Our approach combines a systematic method with a personal touch.
- Access to over 12,000 mortgages from more than 90 lenders and insurance providers.
- A dedicated team that ensures you’re never handed off to a computer algorithm.
- A process designed to deliver the best possible deals tailored to your needs.
Personal assessment and application support
Our process begins with a personal assessment to fully understand your unique needs in both mortgage and insurance areas. Once you’re satisfied with our advice, you can relax while we take care of everything.
- A comprehensive consultation to evaluate your financial situation.
- Complete management of paperwork and application processes.
- Regular updates and support throughout every step of your journey.
Ongoing partnership
Securing your first mortgage or insurance package with us is just the beginning. We stay in regular contact, offering continuous support and guidance so that you:
- Receive quick responses to any questions.
- Enjoy a long-term partnership, ensuring you never have to worry about your financial decisions again.
Ultimately, our commitment is to provide you with clear, independent, and expert advice, ensuring you feel confident at every step of your financial journey.
The Frankly Guarantee
Getting a mortgage and buying a house are not the easiest things in the world, and they are certainly not the cheapest.
So we created the Frankly Guarantee, which provides over £2,500 of financial peace of mind, should your house move go awry, putting you in a position to try again.
As always, you are our priority and we’re committed to delivering the right support and advice at the moments that matter most.
We’ll help you try that again
If your house purchase falls through, it’s not your fault, and you couldn’t have reasonably anticipated it happening, then Frankly could put you in a position to try again.
We can give you over £2500* to cover your lost fees including:
- Mortgage broker fee - up to £395.
- Valuation fee - up to £500.
- Lender application fee - up to £250.
- Conveyancing fee and searches - up to £1100.
- Accommodation and storage - up to £300.
*Please note that all claims are paid at the sole discretion of Frankly and evidence of all costs being claimed for must be provided.
Common claim reasons and guidelines
- If the property is withdrawn from the sale process by the vendor (seller) for any reason outside of your control.
- The seller of the property is given, and accepts, a better offer and you are not willing or able to increase your offer.
- A survey or valuation is carried out and highlights that the property has been underpinned or shows signs of subsidence and you decide not to proceed with the purchase or the lender will not lend.
- A search highlights the fact that there is a defect in the title and this cannot be rectified and you decide not to proceed with the purchase or the lender will not lend.
- A Local Authority Search highlights that the property is the subject of a compulsory purchase order, in a flood plain, on contaminated land or over a mining area.
- If the individual who is selling the property is not legally entitled to make the sale or transfer interest in the property to you.
- If you, or an immediate family member, contracts a critical illness, sustains a serious injury, is given notice of redundancy or relocation and you decide not to proceed.
- In the event that the mortgage lender’s valuation is less than 90% of the amount you have offered and had accepted for the property.
- Where modification or rectification are deemed required prior to the release of funds by the mortgage lender. These costs would need to exceed 10% of the sum offered by you for the purchase.
- If the mortgage lender applies a retention on the loan which is more than 10% of the value of the property you offered on and was accepted by the person selling the property.
- Costs if the property is damaged and the cost of rectification work to fix the damages exceeds 10% of the property value.
Honest financial advice for life’s biggest moments.
Access expert mortgage advice from over 90 lenders — clear, simple, and tailored to you.
We’ve built Frankly to put people first, with advice you can trust and products that work for your life. We’re open, honest, and direct, the very definition of Frankly.